Watersmith Sprinkler Company
Watersmith Sprinkler Company saw an opportunity to provide sprinkler equipment and installation education to local contractors and DIY homeowners. As a startup they were the new kid on the block, so quick awareness and instant trust were critical. I created their logo and identity system. Nearly fourteen years later the company had built a solid reputation around their well-known tagline, Do it right the first time™. 
No longer the new kid, and with a growing share of the market, I was asked to refresh their brand identity to better reflect their earned qualities of dependability and trust.
I simplified and refined their symbol and created an all new logotype.
A bold "WS" monogram representing water nourishing grass is at once simple, recognizable, and relevant. Bold color was put to work to create quick recognition from a distance while communicating life, growth, and ease on applications like trucks, apparel, and marketing collateral.
When I started my own company I turned to Shay Spaulding for help. He gave us a unique brand that people recognize, helping us with our refresh fourteen years later. You can trust his vision.

—Blake Smith,  Owner, Watersmith Sprinkler Co.