For more than two decades I've helped impact-driven brands develop memorable, enduring logos + identity systems.
For more than 25 years I've focused on the development of truthful, memorable and enduring logos + identity systems. I help transforming brands position themselves for growth and to become a force for good, by leveraging the power of visual identification.
I believe that business and brand identification should be founded on truth. The purpose of visual identity design is to define truth in its simplest visual form.
Simplicity takes a lot of work, good processes, and a commitment to break down the complex into intelligent systems. Simple truth endures and gives visual identity power to penetrate the heart and stick in the mind.