Portfolio
801 623 2682
shay@risewithmission.com
shay@risewithmission.com
01
360 Idaho
360 Idaho has supported real estate professionals for more than 20 years. With new leadership and a renewed mission to empower real estate, I created a bold, timeless identity—two intersecting forms symbolizing partnership, innovation, and Idaho’s enduring strength.
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Brand Strategy + Visual Identity
02
Vodyssey
Vodyssey helps people achieve lifestyle and financial freedom through purposeful vacation-rental investing. I created their name, logo, and identity system and continue to support their growth as an ongoing design partner. The identity symbolizes a journey of ascent—steady progress toward meaningful, life-changing success.
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Brand Strategy + Naming + Visual Identity
03
Bgesh, Incorporated
Bgesh is a trusted support partner for organizations doing complex, high-stakes work in federal and commercial sectors. They’re the team behind the team—strengthening both systems and people. I helped refine their positioning and designed a modern identity that honors their heritage while shaping their future.
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Brand Strategy + Verbal Identity + Visual Identity
04
Monson Vision
Monson Vision is a world-class eye surgery center where precision meets experience. Inspired by the refinement of St. Regis and the clarity of Apple, I created an identity that reflects luxury, simplicity, and harmony—each geometric element working together to symbolize order, excellence, and the art of seeing.
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Brand Strategy + Visual Identity
05
TruHearing
As Creative Director for TruHearing, I led the design and implementation of a cohesive brand identity bringing health plans, hearing care providers, and real people together around accessible hearing care. The singing-bird logo became a symbol of restoring the joy of hearing life again—applied thoughtfully across every touchpoint, from digital to print to environment.
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Identity Design + Creative Direction
06
Hearth & Lily
Hearth & Lily breeds, nurtures, and trains Australian Labradoodles known for their calm, clean, and family-friendly nature. I created the name and logo to build early trust and reflect their values: the hearth—symbolizing home and love—and the lily—honoring Utah’s Sego Lily and its quiet beauty, a nod to the clean, mountain region where these pups run and grow.
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Brand Strategy + Naming + Visual Identity
07
Targan, Inc.
Targan advances global food security by improving animal health through life-science innovation. I developed their brand strategy and logo to reflect this purpose with clarity and precision—a mark where science and engineering meet, combining focus, trust, and transformation to remind us their work serves both people and planet. I also developed their tradeshow booths and sales materials.
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Brand Identity + Environmental Design + Sales Collateral
08
Rhino Holsters
Rhino Holsters designs and manufactures high-performance holsters for law enforcement and military use. Entering a crowded market, they needed instant credibility. I created a bold, trustworthy identity—merging rhino and holster into one confident symbol—capturing the balance between secure retention and rapid readiness at the moment it matters most.
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Brand Identity + Website Design
